In a major push to advertising on its platforms, Facebook will now allow users to contact brands and advertisers over WhatsApp. The social media giant now allows adding "Click-to-WhatsApp" buttons in promoted posts and the feature is gradually rolling out to users in most parts of the world.
Meanwhile, Facebook is set to launch a dedicated "WhatsApp Business" app soon and this button will allow users to experience an integrated medium of service and support. Further, users can also enquire about products, seek appointments, or demo products offered by the brand using WhatsApp.
Facebook noted these ads will only be visible to users who have WhatsApp installed on their smartphones.
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